About Juhudi Kilimo

Our Vision

To be the leading provider of transformative financial solutions to rural smallholder farmers in East Africa

Our Mission

To improve the livelihoods of rural smallholder farmers and micro entrepreneurs by providing wealth creating financial solutions

Our Core Values


We are committed to transparency in our business and communication with our clients. From the way we utilize our resources (time, finances, connections), to the way we treat one another, to the services we provide for our valued clients, honesty and integrity are at the very core of all we do.


Equality is of utmost importance in all we do. We exhibit the same respect to everyone we encounter regardless of race, gender, title, creed or socioeconomic status.


We have embraced a standard of listening, innovating and persisting to the extent that our services truly elevate and transform the lives of partners. We are committed to providing transformative opportunities, training and personal development for our clients as well as our team.


We are a hard working, dedicated team that cares deeply about our work. It’s not just a job; it’s our passion. Most importantly, we view our work as our greatest opportunity to make a positive impact in the world.

Business Model

Unlike traditional microfinance, which primarily provide loans for working capital to informal businesses, we finance specific agricultural assets that offer immediate and sustainable income for farmers.